5 Tips For Technology Reviewing Your Business

When you’re investing your time, money, and energy in your business, it’s important to be sure that you’re getting a return on your investment. The best way to ensure a positive return on your time, energy, and money? By keeping track of your business’ technology. For many small- and medium-sized businesses (SMBs), technology isn’t used until the last minute before a big event or announcement. This is understandable when you think about it: Technology can be intimidating and expensive! But even the most tech-savvy entrepreneur can benefit from reviewing their business’ technology before making any announcements or commitments. It will help them stay organized, align their resources, and make informed decisions.

 

What to do before you publish an online blog post?

Before you publish an online blog post, you should first create a content strategy. This will take into account your intended audience, the length of your posts, the urgency of the content, and the overall topic of your posts. When it comes to your content strategy, there are 5 main elements you can consider:

 

What is the overall goal of your blog post?

If you’re planning to publish an in-depth article about a specific topic, you can take some inspiration from this article. You don’t have to be an expert in technology to understand that certain topics are best avoided, as they can be incredibly difficult to write about and will likely turn off your potential audience. As a blogger, you should aim to write in a way that your audience can relate to. This means thinking about what your potential readers are interested in, as well as what you want to talk about.

 

Are there any commonalities in your audience’s lives that you can discuss?

If you’re aiming to make generalizations about your audience, you’ll likely come across as arrogant or unhelpful. Not sure how to go about it? Here are some commonalities your audience might want to know about you: What are they interested in? What are they passionate about? Where do they live?

 

Where can they go for more information?

Many bloggers use the social media links found at the bottom of their blog posts as a way to promote their content. This can be a great way to drive traffic to your site, but if you don’t have any content to share, you’ll probably end up posting links to the same websites your readers are going to see. By creating a content calendar for your blog, you can keep your readers on track with fresh content at regular intervals. You’ll have a better chance of success when it comes to creating fresh content often, as opposed to publishing the same old posts time and time again.

 

What to do after you publish an online blog post?

Once you’ve finished publishing your online blog post, it’s time to actually write the post! Before you sit down to type, it’s a good idea to take some time to review what you’ve written. Most blogging software has tools to help you organize your thoughts, including a diary feature, which you can use to mark important moments in your post.

 

Track your business’ progress against a strategy

With a little research, you can find out which technologies your business is leveraging and the ROI (return on investment) of each. The best way to do this is to track your business’ progress against a strategy. You can then use the data to make informed decisions about your business’ marketing strategy, including which channels and methods to prioritize. When it comes to your business’ strategy, you can take some inspiration from this article.

 

Keep your communication on point with objectives

With so much information being shared online and across industries, it’s easy to fall into a communication rut. Communicating with your customers or prospects becomes a challenge, as you end up sharing the same information over and over again. To avoid this, try to keep your communications on point and concise. Your readers want to quickly understand what you want them to know, and they don’t appreciate seeing a lot of paragraphs and images in your blog posts. To keep your communication on- topic, you can also use a strategy called “anchor-itis.”

 

Test your assumptions with data and analytics

As you begin to collect data about your readers and potential customers, you’ll want to test your assumptions with data and analytics. There are a few types of data and analytics you can collect to inform your strategy: Behavioral data - This data comes from your actual customer or customer-follower interactions. For example, when a customer clicks on a certain ad, does the customer actually buy something? Event data - This data comes from when your customers engage with your product or service. For example, when someone clicks on an ad, what else happens? Data from internal sources - This is the data you’ve collected from your own resources. For example, do your employees consistently make the right decisions?

 

Bottom line

When it comes to your technology, it’s important to keep track of your business’s progress before making any announcements or commitments. By keeping a close eye on your business’ technology, you’ll be able to make informed decisions about how to spend your time and money more effectively.