Understanding Apple's Strict App Review Process

Understanding Why Over 1.6 Million App Store Submissions Were Rejected by Apple Last Year

Apple App Review


A growing market for mobile apps, the Apple App Store gives customers a variety of choices to improve their online interactions. It's not simple to be accepted into the App Store, however. To guarantee that only top-notch, safe, and legal applications are made accessible to its consumers, Apple upholds stringent policies and employs a rigid app review procedure. Apple has rejected over 1.6 million app applications in the last year, demonstrating their dedication to upholding the reliability and security of their platform. In this post, we examine the causes of these denials and offer insight on the intricate process of Apple app evaluation.

The Apple App Review Procedure

An application must go through Apple's thorough review process before it can be added to the App Store. A team of professionals reviews each app submission throughout this process to evaluate its functionality, design, performance, and compliance with Apple's rules. The review team makes that the application complies with strict requirements for user experience, privacy, security, and legal compliance. Let's examine the main reasons why an app could be rejected in more detail.

1. Infractions of the rules

To have their applications authorised, developers must adhere to Apple's detailed and straightforward criteria. Applications are often rejected due to violations of these rules. The user interface design, content limitations, privacy regulations, intellectual property rights, and other topics are all included in these rules. Any application that doesn't adhere to these requirements is likely to be rejected.

2. Malware and Crash

Apple places a high value on an app's dependability and performance. An app is more likely to be rejected if it has serious flaws, crashes often, or performs poorly. Apps that don't live up to Apple's criteria for a smooth and dependable user experience risk being rejected.

3. Inaccurate or False Information

Developers are required to give accurate and thorough information about their apps, including their features, functionality, and goals, when submitting them to the App Store. Any effort to deceive customers or the Apple review team by giving inaccurate or incomplete information may lead to rejection. Apple respects openness and demands sincerity from developers when they submit their apps.

(4) Negative User Experience

Apps that provide a poor user experience, whether because of a confusing user interface, poor navigation, or an abundance of ads, may be rejected. Apple puts a high value on customer pleasure and demands that applications available on the App Store provide consumers a smooth and satisfying experience.

5. Violation of Security and Privacy Standards

In Apple's ecosystem, security and privacy are top priorities. Apps that don't adhere to Apple's strict guidelines for data gathering, storage, and use are likely to be disapproved. When processing personal information, developers must seek adequate user permission and provide a clear explanation of their data practises. Any application that violates user privacy or constitutes a security risk won't likely be accepted.

Application Rejection FAQs

Is Apple's rejection of applications a frequent occurrence?

Yes, that happens to applications throughout the app approval process rather often. Because of Apple's strict rules and emphasis on quality control, not every app application will successfully fulfil their requirements the first time.

What actions should developers take if their app is turned down?

If an app is rejected, Apple provides developers with thorough feedback that identifies the precise reasons why it was rejected. Before resubmitting their project, developers should carefully read this feedback, respond to the concerns highlighted, and make the required adjustments.

Rejected applications may be submitted for consideration again.

Apple does indeed let developers to resubmit their apps for review after making the required adjustments to meet the grounds for rejection. To improve their chances of being accepted, developers should take the suggestions made by Apple seriously and implement them.

Does the review of apps cause a delay in app launches?

The time-consuming nature of the app review procedure might sometimes cause a delay in the app's release. To guarantee a seamless and timely launch, developers should take the review process into account when calculating the deadlines for their apps.

What happens if an app disregards Apple's requirements repeatedly?

An app may be subject to greater examination if it frequently violates Apple's rules, and in certain situations, the developer's account may be suspended or deleted. In order to guarantee quality and compliance inside the App Store, Apple maintains a stringent policy.

How can developers improve their chances of having their apps accepted?

By carefully reading and following Apple's standards, rigorously testing their apps to find and repair issues, putting the user experience first, and putting strong privacy and security safeguards in place, developers may improve their chances of getting their apps approved.


Apple's stringent app review process is proof of its dedication to maintaining a high standard, secure, and user-friendly App Store. Apple has rejected more than 1.6 million applications in the last year, but it has been strong in following its policies and ensuring that only the finest apps reach customers. Although the review process might be difficult for developers, it is a vital safety measure to defend consumers and maintain the integrity of the App Store ecosystem. As Apple's policies and standards continue to change, developers must keep current and make the necessary investments to produce applications that live up to Apple's high standards.

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